KUIK Sport & Women x INVERSE: Two brands – one vision of women’s sports

Sport has used generic models for years, including in nutrition and technical wear. But women are not scaled-down versions of men: our metabolism, our energy needs, our physiology… they all require a specific approach. And that is how KUIK Sport was created: as the first Spanish sports nutrition brand designed by women, for women. Its objective is clear: to provide scientifically formulated supplements that respect and enhance female performance based on real rather than theoretical foundations.

At INVERSE, we share the same philosophy. After more than 50 years designing and manufacturing equipment for elite athletes and sports enthusiasts around the world, we know that clothing also has to adapt to the wearer, and not the other way around. That’s why one of our strategic commitments in recent seasons has been to produce collections that meet sportswomen’s real needs: garments that respect their bodies, that adapt to their movements, and that enable them to perform and feel good at the same time.

At KUIK Sport, commitment takes the form of natural ingredients, clean formulas and decisions based on scientific evidence. At INVERSE, it is expressed through state-of-the-art technical fabrics, specialised pattern designs, practical details, and designs that both inspire and protect.

Both brands know that details are not an added extra: they are the language we use to convey respect, high standards and authenticity. And that’s why this partnership goes far beyond a simple visibility agreement. It is a union of paths, visions and objectives.

This partnership was created in order to generate real synergies: with shared content, cross-recommendations and actions that highlight the role – and potential – of women in sport. Because it’s not just about adapting, but instead of raising women’s profiles, empowering them and giving them specific resources.

Both KUIK Sport and INVERSE believe that sportswomen need no allowances to be made for them. They need brands that understand them, support them, and accompany them every step of the way. This partnership is another step in that direction.

Because when there is a common goal, the end result adds up to twice as much.