INVERSE born as CIRO SPORT more than 50 years ago
Its founder, Joaquim Sabaté i Dausà had strong links with sports, presiding Esport Ciclista Barcelona. During his presidency organized more than 900 races, including “SetmanaCatalana de Ciclisme” and “Escalada a Montjuïc”. This connection to the sport helped him meet many professional cyclists and to know their needs.
The experience helped to create in the 90’s the brand INVERSE. This is known for the high quality of their garments, made with materials of last generation, and the originality in design.
Inverse to be more you, to “Be True”.
Inverse has always opted for innovation, adapting and responding to the real needs of all athletes, designing and manufacturing the necessary and appropriate clothes to compete and enjoy sport.
At Inverse we put at the center of our thoughts all athletes like you, and that is why we have considered the beginning of a new era, the BE TRUE era. Where we’re going to help you to mark your own style, to feel more like you, and to leave your mark in everything you do.
That’s why from Inverse we push you to bring out your true self, to be true to yourself. We offer designs that adapt to each personality. Quality products, with which you will feel comfortable. Comfortable with your clothes and comfortable with yourself. And we lead by example. A company true to itself. With history. And with a close human team that will make you find the products that most empower your true self.
In our company we live by and for cyclists, triathletes, athletes, runners, skiers and for all the athletes for whom we manufacture their sportswear; with specific patterns and fabrics for each discipline and sports modality with the aim of achieving optimal performance in all types of competition.
To be able to offer the best service, our brand has departments of design, pattern making, printing, cutting and tailoring, which coordinated and supervised by a demanding quality control, are capable of creating custom and collection garments of great comfort and attractiveness so that you always enjoy your passion.
Effort and perseverance have made our clothes present in more than 25 countries. This important international expansion helps us to know what the new trends and priorities of athletes around the world are. So we can continue offerinf clothes that evolve and always adjust to your true needs.