1998

INVERSE brand is born

After the Barcelona 1992 Olympic Games, the company’s experience and desire to embrace an international market led to the creation of the INVERSE brand in 1998.
The initial aim of the INVERSE brand was to provide a name for the high-end cycling products manufactured by Ciro Sport, S.L., which were always produced using the latest generation of materials and fabrics and with original designs.

Its famous logo with the reversed letters has been a feature on millions of sportswear items, especially in cycling and triathlon equipment, which have been made for athletes from more than 25 countries.