Why choose a white jersey for your cycling trips?

White is not just a colour. In cycling, it’s a statement of intent.
Wearing a white jersey means choosing purity of lines, coolness on hot days, and a minimalist aesthetic that connects with the essence of the Mediterranean.
That is the inspiration behind Inverse’s new Zenit jerseys for men and Nova jerseys for women, which are designed for people seeking the highest quality without compromising on the most refined style.

A white jersey: elegance, coolness and performance in the saddle
- Heat-reflectant: unlike dark colours, white reflects the sun’s rays, helping to keep your body cooler during rides in the sun.
- Timeless style: white never goes out of style. It’s synonymous with cleanliness, simplicity and elegance. When combined with Inverse’s elegant bib shorts, it suits all styles.
- Visibility and safety: white stands out on the road in good light conditions, increasing your visibility to other vehicles.
- Minimalism that conveys personality: wearing white when you’re cycling shows confidence and a conscious commitment to aesthetic moderation.

Zenit and Nova: white taken to its utmost expression
Inverse’s new Zenit models (for men) and Nova models (for women) embody this white spirit, with a clean and sophisticated design that emanates the Mediterranean spirit through and through. They are unobtrusive jerseys with pure lines, in which every seam and every finish provide functionality and comfort.
- High-end technical fabrics, guaranteeing breathability, quick drying and a perfect ergonomic fit for every type of body.
- Premium finishes, such as the invisible zip and micro-perforated fabric in strategic areas, improving ventilation without compromising on aerodynamic performance.
- A minimalist design with character, which chimes with the aesthetics of today’s cyclist: clean, safe, sober and smart.

A jersey for long summer days
Both Zenit and Nova are designed to offer peak performance in hot conditions: medium and long distance routes, demanding training and weekend trips. Their close-fitting design and the elasticity of the materials support every movement without any constraints, while the white colour keeps it cool, even in the middle of the day.
Discover the beauty of the essential. Wear white. Wear Inverse.


