“What drives us” – the new and original campaign for Inverse’s custom sportswear service
The short film entitled “Aquello que nos mueve” [What drives us] is a stunning introduction to “The Custom Lab”, Inverse’s custom sportswear service.
With this new campaign, Inverse aims to highlight its motivation as a company and its spirit of service for all athletes in an informal way.
With a view to being “another member of the team”, Inverse has launched a campaign featuring the original short film entitled “What drives us” to raise awareness of its custom sportswear service.
The concept of “The Custom Lab” encourages athletes to seek inspiration for the design of their sports outfits, by presenting how their ideas reach the design, R+D, and preparation departments, and manufacture and production, in a memorably entertaining way.
The athletes who participated in this short film as extras were selected from among almost 1,000 participants in the “Te estamos buscando” [“We’re looking for you”] casting session that took place last summer. Members of Inverse’s professional team and partners also appear as extras playing members of Staff.
Inverse is relaunching its custom cycling, triathlon, running, trail, athletics, swimming, all-mountain, cross-training, fitness, ski and casual wear service with this ambitious campaign. It is a comprehensive service for professional athletes, amateurs, clubs, groups of friends, companies and sports events.