INVERSE joins forces with BELOO to increase cyclists’ safety
Beloo is the free cycling safety app that notifies nearby vehicles of your position in real time, letting them know that you’re there.
Inverse is now a support partner of the Beloo project – a project created in Catalonia with the primary goal of saving lives on the road around the world.
At INVERSE, we’ve been outfitting cyclists, triathletes and runners with high performance technical apparel for more than 50 years. Our commitment to sport goes beyond design: we aim to improve every athlete’s experience, in terms of both performance and safety. That’s why we’re proud to announce our partnership with BELOO, the first free app focusing exclusively on cyclists’ safety.
What is BELOO, and why is it revolutionary?
Beloo is the first mobile safety app for cyclists. It notifies nearby vehicles of each cyclist’s location in real time, through apps including Waze, Social Drive, DGT3.0, Andorra’s App Mobilitat. Work is in progress on integrations with other major browsers on the market.
Beloo also aims to create the first cyclists’ assistance community, which you can ask for help in case of emergency (a fall, illness or breakdown) and use to report incidents on the road, among other features, including tracking by your contacts, and 112 emergency calls with a GPS location, and the new emergency medical details function which can be linked to QR-SOS stickers you can stick on your helmet.
How does the technology behind Beloo work?
Beloo records the cyclist’s location in real time and sends it to navigation systems, alerting drivers that you are on the road. This all happens in a matter of seconds, without the cyclist having to do anything other than enable the app and start pedalling.
Beloo is totally free, but there is a premium version with discounts in more than 100 stores, brands, hotels, travel, bike fittings… as well as an assistance/transfer service covering up to 200 km from home if your bicycle has problems.
You can get your Beloo premium with a 10% discount using the code “BELOOINVERSE” in the App.
INVERSE and BELOO: together for your safety
At INVERSE, we share the same vision as BELOO: cycling should be an experience that is safe, free and connected. That’s why we’ve joined forces as official partners to support this initiative that is transforming road, gravel and MTB cycling.
Thanks to this agreement, all BELOO Premium users are eligible for an exclusive 15% discount on the entire INVERSE sportswear collection:
- High performance cycling wear
- Triathlon apparel for training and competition
- Technical garments for running and trail running
- Casual fashion for athletes
- News for gravel lovers
Safety starts with being well equipped and well connected.
How can you obtain the discount?
If you already use BELOO Premium, simply access your profile in the app and go to the “My promotional codes” section. There you’ll find your personal code for enjoying the 15% direct discount at inverseteams.com. No draws or hidden conditions.
Pedal with freedom. Ride with confidence. Cycle in safety.
At INVERSE we support technological initiatives like BELOO that are focused on the athlete. Because we know that performance and safety are not mutually exclusive, and that enjoying sport with peace of mind is the first step to excelling every day.
