Inverse shot the campaign for its new premium PURE Winter 2025-2026 range at Nomad Bike & Coffee in Balaguer, the gateway to the best cycling routes the province of Lleida has to offer in the Catalan Pyrenees.
The trend towards bike cafés has grown enormously in recent years: they are places where cycling culture, enjoying a speciality coffee and the community all converge.
PURE, Inverse’s new premium range of men’s and women’s winter cycling apparel for 2025-2026, retains its signature clean, technical and elegant style.
The bike café phenomenon
What is a bike café?
A bike café is a multi-purpose space that combines a café and a meeting point for cycling enthusiasts. These places are designed for taking a break en route, sharing experiences, looking at routes, dealing with minor repairs or simply enjoying the community atmosphere. They are now a feature on the landscape of cycling culture in many European cities.
What’s behind the rise in bike cafés for cyclists?
Today’s cyclist is looking for more than just a bike ride:: they’re seeking experiences, relationships and spaces where they can feel part of a community. These cafés offer hospitality, comfort and specific services that make life on two wheels easier. And cycling tourism is booming, which is leading to the appearance of an ever increasing number of specialised stops along routes and in cities.
Nomad Bike & Coffee: a refuge for cyclists in Balaguer
Nomad Bike & Coffee is the result of the owners’ passion for cycling and for their region. Their idea was to create a place where cyclists in the saddle – and anyone who loves good coffee – would find somewhere warm, cosy and authentic.. With this in mind, Nomad has become a landmark in Balaguer (Lleida) and an increasingly well-known meeting point for local cyclists and visitors to the Catalan Pyrenees in the province of Lleida.
What Nomad has to offer: coffee, juices, pastries and a community
Nomad offers high quality coffees, natural juices, brunches made with local products and a selection of pastries made from traditional recipes. But there’s more to it than that: it’s somewhere for the cycling community to chat, share routes and plan adventures.
The layout of the space and its room for courses and talks
The venue is designed to make cyclists feel at home. It also has a multi-purpose room for talks, workshops, training and presentations of projects related to sports, nutrition, sustainability and the local area.
A local commitment: km 0 milk, traditionally made cakes and sustainability
An important part of Nomad Bike & Coffee’s identity is its commitment to local suppliers.. Its locally produced milk, traditionally made cakes and a philosophy based on responsible consumption are a natural part of what it has to offer.
Cycling routes from Balaguer and around the Pyrenees
The Ruta dels Llacs and other cycling tourism routes
Balaguer is a strategic point for cyclists seeking varied routes, with options for gravel, road and MTB cycling. The Ruta dels Llacs route, which links Lleida and La Pobla de Segur, is one of the most iconic: 100 kilometres combining landscape, heritage and a perfect profile for enjoying cycling.
Balaguer – Sant Llorenç de Montgai and the link with the FGC railway line
One of the most popular routes connects Balaguer with Sant Llorenç de Montgai – an accessible route full of natural appeal. And the FGC railway line makes access for cyclists easy, and provides a convenient link between the routes.
A bicycle tourism hub between La Noguera and La Segarra
The region has been working to create bicycle tourism corridors that connect villages, heritage and landscapes for years. The Noguera-Segarra hub is an example of how the region and sport can work together as engines for economic and cultural activity.
Access to the Pyrenees from Balaguer
From Balaguer, it’s very easy to link up with both MTB and gravel routes that go into the Pre-Pyrenees and the Pyrenees of Lleida. The mountain bike routes in the area have a variety of gradients and a wide range of technical trails and spectacular scenery.
MTB routes in the region and towards the Pyrenees of Lleida
The network of signposted routes means that cyclists of all levels can discover reservoirs, forests, mountain ranges and charming villages, making Balaguer the ideal base for weekend cycling trips.
Inverse presents its PURE Winter 2025-2026 range at Nomad Bike & Coffee
Why is this café the ideal setting for the launch?
Nomad Bike & Coffee reflects the values that define the new PURE range: authenticity, passion for cycling, connection with the region and a spirit combining proximity and adventure. That’s why Inverse has chosen it as the venue to present its most advanced winter collection.
Shared values between Nomad Bike & Coffee and the PURE range
The two projects share a vision: supporting real cyclists, those go out to train before work, who ride at weekends and who enjoy cycling as a way of life. PURE is inspired by that honesty and energy.
Key features of Inverse’s PURE Winter 2025-2026 Collection
Design and aesthetics of the PURE line
The PURE range maintains its clean, minimalist, technical and elegant style, with sober but very distinctive colour combinations and graphics. Its look is designed to convey high performance, while retaining its distinctive modern look.
Featured garments
Lightweight, warm garments made of stretch fabrics that maintain your body temperature without compromising on breathability.
Thermal and protective jackets
Insulated jackets for low temperatures, with windproof membranes and protection against light rain. Designed for performance on long rides.
Ergonomic design, plush fabrics and high-end chamois pads designed for intense training. They provide comfort and support on even the longest rides. And in the women’s models, Inverse incorporates the innovative FLEXYGO system – a revolutionary integral strap design specifically created to enhance the female cyclist’s experience. This system lets female cyclists lower their bib shorts without removing the jersey, making stops along the route that much easier. Tested by numerous female cyclists, FLEXYGO adapts naturally to the rider’s position on the bike, keeps the shorts firm without causing any discomfort, and ensures a much more comfortable, faster and practical experience during trips to the bathroom
Materials, technology and comfort
Inverse’s PURE Winter 25-26 line features cutting-edge technical fabrics:
- optimised thermal protection
- enhanced moisture control
- improved elasticity for a perfect fit
- reflective features for safety during low light
- long-lasting zips and finishes
PURE is a collection designed for cyclists looking for performance and comfort in the coldest conditions of the year.
Conclusion: the combination of the cycling community and premium apparel
The presentation of the new PURE range at Nomad Bike & Coffee symbolises how INVERSE brings together a brand, region and cyclists. It is a space that celebrates the community spirit, in an ideal environment for discovering routes, sharing experiences and equipping yourself with a collection designed for people who love to cycle, even in winter.
