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Gravel

Inverse and Polvu.cc: a strategic alliance to promote gravel cycling

Gravel cycling is much more than a trend: it’s a way to explore, experience adventure, and reconnect with the essence of cycling.

Against this backdrop of unstoppable growth, Inverse reinforces its commitment to this discipline with a strategic partnership with Polvu.cc, the most influential Spanish-language digital medium specialising in gravel cycling.

Gravel – a strategic cornerstone for Inverse

At Inverse, we have been producing high performance technical cycling apparel for demanding athletes for decades. And gravel has an increasingly important place within our product and innovation strategy. This format, which combines the freedom of road cycling with the versatility of mountain biking, calls for garments designed for endurance, comfort and adapting to constantly changing terrain.

Our range of custom and collection gravel outfits for men and women includes breathable jerseys, ergonomic bib shorts, windproof vests, waterproof jackets and technical jerseys, as well as specific accessories including sleeves, gloves and cycling caps, which are all designed to offer the maximum performance during long distance routes, bikepacking or off-road adventures.

Why Polvu.cc?

Polvu.cc has established itself as the leading medium for gravel enthusiasts. Its content combines high standards, passion and an expert eye, and ranges from inspirational routes to equipment testing, rider interviews and reports on international events. Its community is growing day by day, and it is now a forum for everyone who considers cycling to be the best way to discover the world in the saddle.

The connection between Inverse and Polvu.cc stems from a shared vision: delivering real value to the gravel community through authentic content, products and experiences. This is not just a one-off collaboration, but instead a partnership that will grow through various editorial and product projects.

The first gravel wear collection for Polvu.cc

As a result of this partnership, we have launched an exclusive collection of custom gravel wear for Polvu.cc. Designed by and for gravel riders, this range includes short and long sleeve technical jerseys, tailored to offer the maximum comfort and endurance on long distance routes and over varied terrain. This collection focuses on functionality, a minimalist aesthetic and the durability required for true adventure cycling.

Technical apparel, community and a passion for gravel

At Inverse, we believe that the best way to design gravel cycling apparel is to do it with the people who know the discipline best: cyclists, content creators, and dirt road explorers. That’s why this collaboration with Polvu.cc is so special for us.

With this partnership, we reaffirm our commitment to gravel as one of Inverse’s strategic areas of growth, not only in our products, but also in cycling culture. We will continue to work together to offer ideas that inspire, equip and accompany cyclists wherever the asphalt ends and the possibilities begin.

Gravel Custom
Gravel Collection

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