{"id":20565,"date":"2021-06-07T09:50:37","date_gmt":"2021-06-07T09:50:37","guid":{"rendered":"https:\/\/www.inverseteams.com\/blog\/la-nueva-era-be-true-un-nuevo-inverse-para-ser-mas-tu\/"},"modified":"2021-06-07T10:38:45","modified_gmt":"2021-06-07T10:38:45","slug":"nouvelle-ere-be-true-inverse","status":"publish","type":"post","link":"https:\/\/www.inverseteams.com\/fr\/blog\/nouvelle-ere-be-true-inverse\/","title":{"rendered":"La nouvelle \u00e8re BE TRUE : un nouvel Inverse pour oser \u00eatre soi-m\u00eame"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/Foto_promo_BETRUE_baixa-1024x640.jpg\" alt=\"\" class=\"wp-image-20532\" srcset=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/Foto_promo_BETRUE_baixa-1024x640.jpg 1024w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Foto_promo_BETRUE_baixa-300x187.jpg 300w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Foto_promo_BETRUE_baixa-768x480.jpg 768w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Foto_promo_BETRUE_baixa-1536x960.jpg 1536w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Foto_promo_BETRUE_baixa-2048x1280.jpg 2048w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Foto_promo_BETRUE_baixa-420x262.jpg 420w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"wrapper-heading\">\n<h2 class=\"wp-block-heading\">Inverse renouvelle son engagement envers les athl\u00e8tes avec une nouvelle image de marque, un nouveau slogan, de nouveaux produits et un nouveau site web.<\/h2>\n<\/div>\n\n<div class=\"wrapper-heading\">\n<h3 class=\"wp-block-heading\">Inverse s&rsquo;est engag\u00e9 dans l&rsquo;innovation depuis plus de 5 d\u00e9cennies, s&rsquo;adaptant et r\u00e9pondant aux besoins r\u00e9els de tous les athl\u00e8tes en concevant et fabriquant les v\u00eatements n\u00e9cessaires \u00e0 la comp\u00e9tition et au plaisir.<\/h3>\n<\/div>\n\n<div class=\"wrapper-heading\">\n<h4 class=\"wp-block-heading\">Au cours de cette derni\u00e8re ann\u00e9e, INVERSE ne s&rsquo;est pas arr\u00eat\u00e9 un seul instant. Ces mois ont \u00e9t\u00e9 l&rsquo;occasion de r\u00e9pondre \u00e0 des besoins qui \u00e9taient impensables il y a un an et ils ont permis \u00e0 cette marque chevronn\u00e9e de se mettre au travail, de r\u00e9fl\u00e9chir et de donner la priorit\u00e9 \u00e0 tous les athl\u00e8tes.<\/h4>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BE TRUE to yourself. By Inverse. 4K\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/286BRA9LaJM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/9R2A8336-1024x683.jpg\" alt=\"BE TRUE nueva era de ropa ciclista INVERSE\" class=\"wp-image-20528\" srcset=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/9R2A8336-1024x683.jpg 1024w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/9R2A8336-300x200.jpg 300w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/9R2A8336-768x512.jpg 768w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/9R2A8336-1536x1024.jpg 1536w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/9R2A8336-2048x1365.jpg 2048w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/9R2A8336-420x280.jpg 420w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>INVERSE lance la nouvelle \u00e8re BE TRUE pour aider tous les athl\u00e8tes \u00e0 d\u00e9finir leur propre style ind\u00e9pendamment des modes impos\u00e9es, pour leur permettre de se sentir plus eux-m\u00eames que jamais et de laisser leur marque dans tout ce qu&rsquo;ils font. La <strong><a href=\"https:\/\/www.youtube.com\/watch?v=286BRA9LaJM\">vid\u00e9o promotionnelle de la campagne<\/a><\/strong> &#8211; qui devient virale &#8211; nous montre justement de mani\u00e8re frappante cette nouvelle \u00e8re.<\/p>\n\n\n\n<p>Inverse y pr\u00e9sente une nouvelle ligne de v\u00eatements de sport personnalis\u00e9s et une collection pour le cyclisme, le triathlon, la course \u00e0 pied, le trail running et d&rsquo;autres sports. Des v\u00eatements avec une large gamme de mod\u00e8les o\u00f9 chaque athl\u00e8te est s\u00fbr de trouver le style qui lui correspond le mieux.<\/p>\n\n\n\n<p>Les nouvelles collections de v\u00eatements sont pr\u00e9sent\u00e9es sur le <strong><a href=\"https:\/\/www.inverseteams.com\/fr\/\">nouveau site web<\/a><\/strong> o\u00f9, en plus de trouver tout plus facilement et de pouvoir personnaliser l&rsquo;\u00e9quipement pour les groupes ou les clubs. <strong>Inverse veut vous offrir -10 % de r\u00e9duction sur toute sa collection de v\u00eatements avec le code de r\u00e9duction BETRUE2021<\/strong> (sauf OUTLET).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"625\" src=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/620A7214-2-1-1024x625.jpg\" alt=\"\" class=\"wp-image-20536\" srcset=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/620A7214-2-1-1024x625.jpg 1024w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/620A7214-2-1-300x183.jpg 300w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/620A7214-2-1-768x469.jpg 768w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/620A7214-2-1-1536x938.jpg 1536w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/620A7214-2-1-2048x1250.jpg 2048w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/620A7214-2-1-420x256.jpg 420w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>INVERSE entame sa nouvelle \u00e8re BE TRUE: <em><em>\u00ab\u00a0Osez \u00eatre vous-m\u00eame. Chez Inverse, nous vous poussons \u00e0 faire ressortir votre vrai potentiel, \u00e0 \u00eatre fid\u00e8le \u00e0 vous-m\u00eame\u00a0\u00bb.<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inverse lleva m\u00e1s de 5 d\u00e9cadas apostando por la innovaci\u00f3n, adapt\u00e1ndose y dando respuesta a las necesidades reales de todos los deportistas dise\u00f1ando y fabricando la ropa necesaria para competir y disfrutar.<\/p>\n","protected":false},"author":12,"featured_media":20561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[179,182,185,188,1306],"tags":[5634,5635,5636,5637,5638,5639,5640,5641,5642,5643,5628,5644,5629,5645,5630,5646,5631,5632,5633],"class_list":["post-20565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personnalisee-sportswear","category-trail-fr","category-running-fr","category-cyclisme","category-triathlon-fr","tag-triatlon-5-fr","tag-triatlo-fr","tag-triathlon-fr","tag-cycling-jersey-4-fr","tag-ropa-ciclismo-fr","tag-vetements-cyclisme-fr","tag-tenues-velo-fr","tag-trisuits-fr","tag-trifonctions-fr","tag-ropa-trail-running-fr","tag-maillot-ciclismo-fr","tag-vetements-trailrunning-fr","tag-ciclismo-fr","tag-trailrunning-custom-sportswear-fr","tag-trailrunning-fr","tag-triathlon-custom-sportswear-fr","tag-cycling-custom-sportswear-4-fr","tag-cycling-4-fr","tag-ciclisme-4-fr"],"acf":[],"yoast_head":"<!-- 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