{"id":6262,"date":"2021-04-15T10:50:59","date_gmt":"2021-04-15T10:50:59","guid":{"rendered":"https:\/\/new.inverseteams.ddev.site\/?post_type=history&#038;p=6262"},"modified":"2021-04-21T07:52:18","modified_gmt":"2021-04-21T07:52:18","slug":"inverse-inicia-su-nueva-era-be-true","status":"publish","type":"history","link":"https:\/\/www.inverseteams.com\/es\/history\/inverse-inicia-su-nueva-era-be-true\/","title":{"rendered":"INVERSE inicia su nueva era BE TRUE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Con el mismo esp\u00edritu de servicio y calidad, renovamos nuestro compromiso con todos los deportistas con una <strong>nueva imagen de marca, un nuevo slogan, nuevos productos y una nueva web.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Llevamos m\u00e1s de 5 d\u00e9cadas apostando por la innovaci\u00f3n y mejorando la tecnolog\u00eda para dar respuesta a las necesidades de los deportistas; fabricando ropa t\u00e9cnica para competir, disfrutar y para ayudar a que cada deportista sea \u00e9l mismo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta nueva premisa, <strong>Inverse inicia la era BE TRUE, con el objetivo para que todos los deportistas marquen su propio estilo, al margen de modas impuestas<\/strong>, y que se sientan m\u00e1s ellos o ellas que nunca para dejar su huella en todo lo que hagan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta nueva etapa, <strong>Inverse se une al Massi UCI Team para desarrollar la ropa deportiva de este importante equipo profesional de ciclismo de monta\u00f1a<\/strong>. La fusi\u00f3n del conocimiento de las \u00faltimas tecnolog\u00edas con la experiencia en competici\u00f3n se ha plasmado en un acuerdo que une a dos empresas con una larga trayectoria e historia en el mundo del ciclismo, Massi desde 1934 e Inverse desde 1969.<\/p>\n","protected":false},"template":"","class_list":["post-6262","history","type-history","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INVERSE inicia su nueva era BE TRUE | Inverseteams<\/title>\n<meta name=\"description\" content=\"Con el mismo esp\u00edritu de servicio y calidad, renovamos nuestro compromiso con todos los deportistas\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INVERSE inicia su nueva era BE TRUE | Inverseteams\" \/>\n<meta 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