{"id":99333,"date":"2022-10-24T11:57:34","date_gmt":"2022-10-24T11:57:34","guid":{"rendered":"https:\/\/www.inverseteams.com\/blog\/aquello-que-nos-mueve-la-nueva-y-original-campana-de-inverse-de-ropa-personalizada-deportiva\/"},"modified":"2022-10-26T10:50:11","modified_gmt":"2022-10-26T10:50:11","slug":"aquello-que-nos-mueve-la-nueva-y-original-campana-de-inverse-de-ropa-personalizada-deportiva","status":"publish","type":"post","link":"https:\/\/www.inverseteams.com\/en\/blog\/aquello-que-nos-mueve-la-nueva-y-original-campana-de-inverse-de-ropa-personalizada-deportiva\/","title":{"rendered":"&#8220;What drives us&#8221; &#8211; the new and original campaign for Inverse&#8217;s custom sportswear service"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_01-1024x683.jpg\" alt=\"\" class=\"wp-image-98938\" srcset=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_01-1024x683.jpg 1024w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_01-300x200.jpg 300w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_01-768x512.jpg 768w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_01-1536x1024.jpg 1536w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_01-420x280.jpg 420w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_01.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"wrapper-heading\">\n<h2 class=\"wp-block-heading\">The short film entitled &#8220;Aquello que nos mueve&#8221; [What drives us] is a stunning introduction to &#8220;The Custom Lab&#8221;, Inverse&#8217;s custom sportswear service.<\/h2>\n<\/div>\n\n<div class=\"wrapper-heading\">\n<h3 class=\"wp-block-heading\">With this new campaign, Inverse aims to highlight its motivation as a company and its spirit of service for all athletes in an informal way.<\/h3>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What moves us | Inverse For You | The Custom Lab\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rqcXSg-iAIE?start=8&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With a view to being &#8220;another member of the team&#8221;, Inverse has launched a campaign featuring the original short film entitled &#8220;What drives us&#8221; to raise awareness of its <strong><a href=\"https:\/\/www.inverseteams.com\/en\/custom-sportswear\/\">custom sportswear service<\/a><\/strong>.<\/p>\n\n\n\n<p><strong>The concept of &#8220;The Custom Lab&#8221; encourages athletes to seek inspiration for the design of their sports outfits<\/strong>, by presenting how their ideas reach the design, R+D, and preparation departments, and manufacture and production, in a memorably entertaining way.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_02-1024x683.jpg\" alt=\"\" class=\"wp-image-98943\" srcset=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_02-1024x683.jpg 1024w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_02-300x200.jpg 300w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_02-768x512.jpg 768w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_02-1536x1025.jpg 1536w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_02-420x280.jpg 420w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_02.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_03-1024x683.jpg\" alt=\"\" class=\"wp-image-98947\" srcset=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_03-1024x683.jpg 1024w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_03-300x200.jpg 300w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_03-768x512.jpg 768w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_03-1536x1025.jpg 1536w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_03-420x280.jpg 420w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_03.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The athletes who participated in this short film as extras were selected from among almost 1,000 participants in the &#8220;Te estamos buscando&#8221; [&#8220;We&#8217;re looking for you&#8221;] casting session that took place last summer. Members of Inverse&#8217;s professional team and partners also appear as extras playing members of Staff.<\/p>\n\n\n\n<p>Inverse is relaunching its <strong><a href=\"https:\/\/www.inverseteams.com\/en\/custom-sportswear\/\">custom cycling, triathlon, running, trail, athletics, swimming, all-mountain, cross-training, fitness, ski and casual wear service<\/a><\/strong> with this ambitious campaign. It is a comprehensive service for professional athletes, amateurs, clubs, groups of friends, companies and sports events.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.inverseteams.com\/en\/budget-request-2\/\">Budget request custom wear<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_04-1024x683.jpg\" alt=\"\" class=\"wp-image-98951\" srcset=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_04-1024x683.jpg 1024w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_04-300x200.jpg 300w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_04-768x512.jpg 768w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_04-1536x1024.jpg 1536w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_04-420x280.jpg 420w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_04.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_05-1024x683.jpg\" alt=\"\" class=\"wp-image-98955\" srcset=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_05-1024x683.jpg 1024w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_05-300x200.jpg 300w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_05-768x512.jpg 768w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_05-1536x1024.jpg 1536w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_05-420x280.jpg 420w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Blog_custom_lab_05.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The short film entitled &#8220;Aquello que nos mueve&#8221; [What drives us] is a stunning introduction to &#8220;The Custom Lab&#8221;, Inverse&#8217;s custom sportswear service. With this new campaign, Inverse aims to highlight its motivation as a company and its spirit of service for all athletes in an informal way. With a view to being &#8220;another member [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":98945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[178],"tags":[7357,8966,7361,8967,8086,8968,8089,8969,8256,8970,8257,8971,5802,8956,8972,5853,8957,8973,5854,8958,8974,6041,8959,6170,8960,6171,8961,6172,8962,6184,8963,6704,8964,7138,8965],"class_list":["post-99333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-sportswear","tag-ropa-personalizada-triatlon-2-en","tag-custom-sportswear-dh-en","tag-custom-triathlon-sportswear-2-en","tag-custom-fitness-wear-en","tag-ropa-personalizada-running-en","tag-custom-gym-wear-en","tag-vetements-personnalises-athletisme-en","tag-ropa-personalizada-fitness-en","tag-vetements-personnalise-trailrunning-en","tag-vetements-personnalises-fitness-en","tag-vetements-personnalise-trail-en","tag-vetements-personnalises-gymnase-en","tag-ropa-personalizada-ciclismo-en","tag-ropa-deportiva-negocios-en","tag-vetements-marche-nordique-en","tag-custom-sportswear-trailrunning-en","tag-ropa-deportiva-empresas-en","tag-ropa-personalizada-inverse-en","tag-ropa-personalizada-trailrunning-en","tag-ropa-publicitaria-personalizada-en","tag-ropa-personalizada-esqui-en","tag-vetements-personnalise-trail-running-en","tag-ropa-personalizada-marketing-en","tag-custom-sportswear-en","tag-ropa-personalizada-casual-en","tag-custom-sportswear-cycling-en","tag-ropa-personalizada-natacion-en","tag-custom-sportswear-mtb-en","tag-ropa-personalizada-ocr-en","tag-vetements-personnalises-vtt-en","tag-ropa-personalizada-spartan-race-en","tag-vetements-personnalises-cyclocross-en","tag-vetements-spartan-race-en","tag-vetements-personnalise-cyclisme-femme-en","tag-vetements-personnalise-triathlon-2-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;What drives us&quot; 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