{"id":13827,"date":"2021-04-21T07:48:35","date_gmt":"2021-04-21T07:48:35","guid":{"rendered":"https:\/\/inverseteams.com\/?post_type=history&p=13827"},"modified":"2021-04-21T07:48:36","modified_gmt":"2021-04-21T07:48:36","slug":"inverse-begins-its-new-era-be-true","status":"publish","type":"history","link":"https:\/\/www.inverseteams.com\/en\/history\/inverse-begins-its-new-era-be-true\/","title":{"rendered":"INVERSE begins its new era \u201cBE TRUE\u201d"},"content":{"rendered":"\n

With the same spirit of service and quality, we renew our commitment to all athletes with a new brand image, a new slogan, new products and a new website.<\/strong><\/p>\n\n\n\n

For more than 5 decades we have been betting on innovation and improving technology to respond to the needs of athletes; manufacturing technical clothing to compete, enjoy and to help each athlete be himself.<\/p>\n\n\n\n

With this new premise, Inverse begins the BE TRUE era, with the aim that all athletes mark their own style, regardless of imposed fashions,<\/strong> and that they feel more them than ever to leave their mark on everything they do.<\/p>\n\n\n\n

In this new stage, Inverse joins the Massi UCI Team to develop the sportswear of this important professional mountain biking team.<\/strong> The fusion of knowledge of the latest technologies with competition experience has resulted in an agreement that unites two companies with a long history in the world of cycling, Massi since 1934 and Inverse since 1969.<\/p>\n","protected":false},"template":"","class_list":["post-13827","history","type-history","status-publish","hentry"],"acf":[],"yoast_head":"\nINVERSE begins its new era \u201cBE TRUE\u201d | Inverseteams<\/title>\n<meta name=\"description\" content=\"With the same spirit of service and quality, we renew our commitment to all athletes\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INVERSE begins its new era \u201cBE TRUE\u201d | Inverseteams\" \/>\n<meta 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