Inverse begins the launch of a new line of customized cross country skiing and mountain wear by filming an advertisement at the Nordic ski resort of Cap de Rec in Lles (in the Catalan Pyrenees).
Among those participating in the filming of the advertisement were the mountain racer Jessed Hernández, Spanish Skyrunners vertical race champion, and the mountain skiers Helena Salvany and Jordi Riera.
Inverse moves into the international custom cross country skiing sportswear market after its experience in recent years working with Nordic companies in this area of sports, and after a great deal of experience since 1969 in manufacturing custom technical wear for cycling, triathlon, running, trail running and other sports.
The Inverse R+D department has developed innovative ski wear with fabrics, finishes and designs that have been tried and tested with skiers over a long time. Soon, mountain skiers will also be able to design their own kits, and personalize them at www.inversecustom.com; an application that Inverse has been sharing free of charge for some time with users wanting to design their cycling, triathlon and running wear.
Shortly, on its website www.inverseteams.com, Inverse will have a page where athletes can choose the various finishes for their personalized apparel and request a quote.
Apart from participating as extras in the advertisement, the downhill skiers Jordi Riera and Helena Salvany also took a look at the finishes and the practicality of the new Inverse outfits.