{"id":20563,"date":"2021-06-07T09:50:37","date_gmt":"2021-06-07T09:50:37","guid":{"rendered":"https:\/\/www.inverseteams.com\/blog\/la-nueva-era-be-true-un-nuevo-inverse-para-ser-mas-tu\/"},"modified":"2021-06-07T10:47:04","modified_gmt":"2021-06-07T10:47:04","slug":"la-nova-era-be-true-inverse","status":"publish","type":"post","link":"https:\/\/www.inverseteams.com\/ca\/blog\/la-nova-era-be-true-inverse\/","title":{"rendered":"La nova era BE TRUE: un nou Inverse per a ser m\u00e9s tu"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/Foto_promo_BETRUE_baixa-1024x640.jpg\" alt=\"\" class=\"wp-image-20532\" srcset=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/Foto_promo_BETRUE_baixa-1024x640.jpg 1024w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Foto_promo_BETRUE_baixa-300x187.jpg 300w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Foto_promo_BETRUE_baixa-768x480.jpg 768w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Foto_promo_BETRUE_baixa-1536x960.jpg 1536w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Foto_promo_BETRUE_baixa-2048x1280.jpg 2048w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/Foto_promo_BETRUE_baixa-420x262.jpg 420w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"wrapper-heading\">\n<h2 class=\"wp-block-heading\">Inverse renova el seu comprom\u00eds amb els esportistes amb una nova imatge de marca, un nou esl\u00f2gan, nous productes i un nou web.<\/h2>\n<\/div>\n\n<div class=\"wrapper-heading\">\n<h3 class=\"wp-block-heading\">Inverse porta m\u00e9s de 5 d\u00e8cades apostant per la innovaci\u00f3, adaptant-se i donant resposta a les necessitats reals de tots els esportistes dissenyant i fabricant la roba necess\u00e0ria per competir i gaudir.<\/h3>\n<\/div>\n\n<div class=\"wrapper-heading\">\n<h4 class=\"wp-block-heading\">Durant aquest darrer any a INVERSE no s&#8217;ha parat ni un sol moment. Han estat mesos de donar resposta a necessitats impensables fa un any i han estat mesos en qu\u00e8 la veterana marca s&#8217;ha posat a treballar, pensant i posant al centre a tots els esportistes.<\/h4>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BE TRUE to yourself. By Inverse. 4K\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/286BRA9LaJM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/9R2A8336-1024x683.jpg\" alt=\"BE TRUE nueva era de ropa ciclista INVERSE\" class=\"wp-image-20528\" srcset=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/9R2A8336-1024x683.jpg 1024w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/9R2A8336-300x200.jpg 300w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/9R2A8336-768x512.jpg 768w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/9R2A8336-1536x1024.jpg 1536w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/9R2A8336-2048x1365.jpg 2048w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/9R2A8336-420x280.jpg 420w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>INVERSE inicia la nova era BE TRUE per ajudar a que tots els esportistes marquin el seu propi estil al marge de modes imposades, a que se sentin m\u00e9s ells o elles que mai i al fet que deixin empremta en tot el que facin. Precisament, el <strong><a href=\"https:\/\/www.youtube.com\/watch?v=286BRA9LaJM\">v\u00eddeo promocional de la campanya<\/a><\/strong> -que s&#8217;est\u00e0 convertint en viral- ens mostra de manera impactant aquesta nova era.<\/p>\n\n\n\n<p>Per a aix\u00f2, Inverse presenta una nova l\u00ednia de roba esportiva personalitzada i de col\u00b7lecci\u00f3 tant en el ciclisme, triatl\u00f3, running, trail running i en altres esports. Roba amb un ampli rang de models on segur perqu\u00e8 cada esportista trobi l&#8217;estil que realment et fa sentir ser un mateix.<\/p>\n\n\n\n<p>Les noves l\u00ednies de roba es podran trobar en <strong><a href=\"https:\/\/www.inverseteams.com\/ca\/\">la seva renovada web<\/a><\/strong>. On a m\u00e9s de poder trobar tot de manera m\u00e9s f\u00e0cil i poder personalitzar les equipacions per grupetas o clubs. <strong>Inverse vol donar-te -10% de descompte en tota la seva roba de col\u00b7lecci\u00f3 amb el codi de descompte BETRUE2021<\/strong> (excepte OUTLET).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"625\" src=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/620A7214-2-1-1024x625.jpg\" alt=\"\" class=\"wp-image-20536\" srcset=\"https:\/\/www.inverseteams.com\/wp-content\/uploads\/620A7214-2-1-1024x625.jpg 1024w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/620A7214-2-1-300x183.jpg 300w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/620A7214-2-1-768x469.jpg 768w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/620A7214-2-1-1536x938.jpg 1536w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/620A7214-2-1-2048x1250.jpg 2048w, https:\/\/www.inverseteams.com\/wp-content\/uploads\/620A7214-2-1-420x256.jpg 420w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>INVERSE inicia la seva nova era BE TRUE: <em>&#8220;Atreveix-te a ser tu mateix. Des d&#8217;Inverse t&#8217;empenyem a treure el teu veritable jo, a ser fidel a tu mateix &#8220;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inverse lleva m\u00e1s de 5 d\u00e9cadas apostando por la innovaci\u00f3n, adapt\u00e1ndose y dando respuesta a las necesidades reales de todos los deportistas dise\u00f1ando y fabricando la ropa necesaria para competir y 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