{"id":13826,"date":"2021-04-21T07:46:13","date_gmt":"2021-04-21T07:46:13","guid":{"rendered":"https:\/\/inverseteams.com\/?post_type=history&#038;p=13826"},"modified":"2021-04-21T07:46:14","modified_gmt":"2021-04-21T07:46:14","slug":"inverse-comenca-la-seva-nova-era-be-true","status":"publish","type":"history","link":"https:\/\/www.inverseteams.com\/ca\/history\/inverse-comenca-la-seva-nova-era-be-true\/","title":{"rendered":"INVERSE comen\u00e7a la seva nova era \u201cBE TRUE\u201d"},"content":{"rendered":"\n<p>Amb el mateix esperit de servei i qualitat, renovem el nostre comprom\u00eds amb tots els esportistes amb <strong>una nova imatge de marca, un nou esl\u00f2gan, nous productes i una nova web.<\/strong><\/p>\n\n\n\n<p>Portem m\u00e9s de 5 d\u00e8cades apostant per la innovaci\u00f3 i millorant la tecnologia per donar resposta a les necessitats dels esportistes; fabricant roba t\u00e8cnica per competir, gaudir i ajudar a tot esportista a ser ell mateix.<\/p>\n\n\n\n<p>Amb aquesta nova premissa, <strong>Inverse inicia l&#8217;era BE TRUE, amb l&#8217;objectiu que tots els atletes marquin el seu propi estil, a part de les modes imposades,<\/strong> i se sentin m\u00e9s ells o elles que mai, per deixar empremta en tot el que fan.<\/p>\n\n\n\n<p>En aquesta nova etapa, <strong>Inverse s&#8217;uneix a l&#8217;Equip Massi UCI per desenvolupar la roba esportiva d&#8217;aquest important equip professional de BTT.<\/strong>&nbsp; La fusi\u00f3 del coneixement de les \u00faltimes tecnologies amb l\u2019experi\u00e8ncia en competici\u00f3 s&#8217;ha tradu\u00eft en un acord que uneix dues empreses amb una llarga traject\u00f2ria i hist\u00f2ria en el m\u00f3n del ciclisme, Massi des de 1934 i Inverse des de 1969.<\/p>\n","protected":false},"template":"","class_list":["post-13826","history","type-history","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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